Prairna Koul

Dr Prairna is a manager with Health and nutrition practice at MSC. She is a public health profession with specialization in RMNCH+A+N interventions.

Posts by Prairna Koul

Navigating the new normal: Can behavioral sciences help?

This note focuses on the situation of COVID-19 in India and the government’s communication efforts during the pandemic. Based on MSC’s research with low- and middle-income households, it highlights how these efforts can be strengthened through the adoption of a Social Behavioral Change Communication (SBCC) campaign.