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Tag: Easy paisa

New sales and distribution models in Mobile Financial Services

The primary hypothesis of this paper is that, despite the promise of increased reach and efficiency gains, these new approaches are fraught with challenges. High-touch engagement at the point of sale is often still necessary, especially for low-income clients.

Apr 3, 2013

Graham Wright

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Apr 3, 2013

Graham Wright

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Product Marketing Strategies for E/M-Banking (4/5)

This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers.

Oct 12, 2011

Stanley Thomas and Anurodh Giri

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Oct 12, 2011

Stanley Thomas and Anurodh Giri

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NextGen Mobile Wallets: The Slim Billfolds May Prove More Lucrative

This note discussed that mobile wallets are no different from any other aspect of financial inclusion. The dominant player is still usually the bank.

Jul 18, 2011

Ann Platt

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Jul 18, 2011

Ann Platt

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