Tag: Easy paisa

The primary hypothesis of this paper is that, despite the promise of increased reach and efficiency gains, these new approaches are fraught with challenges. High-touch engagement at the point of sale is often still necessary, especially for low-income clients.

This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers.

This note discussed that mobile wallets are no different from any other aspect of financial inclusion. The dominant player is still usually the bank.