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Tag: Easy paisa
New sales and distribution models in Mobile Financial Services
The primary hypothesis of this paper is that, despite the promise of increased reach and efficiency gains, these new approaches are fraught with challenges. High-touch engagement at the point of sale is often still necessary, especially for low-income clients.
Apr 3, 2013
Product Marketing Strategies for E/M-Banking (4/5)
This Note focuses on explaining the importance of product marketing strategy for e/m-banking service providers.
Oct 12, 2011
NextGen Mobile Wallets: The Slim Billfolds May Prove More Lucrative
This note discussed that mobile wallets are no different from any other aspect of financial inclusion. The dominant player is still usually the bank.
Jul 18, 2011