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Tag: low- and moderate-income (LMI) segment in rural areas
Are you designing a behavior change communication message to encourage the use of agent banking among the LMI women in rural areas? Here is what you need to know.
Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication for the LMI segment is difficult. This blog charts the design journey of one such initiative in India.
May 17, 2022
