Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication for the LMI segment is difficult. This blog charts the design journey of one such initiative in India.

Airtel Payments Bank had tailored its Bharosa account to suit the small savings needs of its rural clients. However, its agents could not get the required footfall at their outlets due to low client awareness levels. This deck covers a client communication concept we tested to increase product awareness of APB clients.

The case study encapsulates the digital transformation journey of BURO Bangladesh as it tried to offer mobile financial services to its clients. The road was not easy, but the efforts have finally started to yield results to both the MFI and its customers.

This blog offers five key insights drawn from early data of our Corner Shop Diaries research in India and Indonesia.

Olivia Obiero and Anant Tiwari, deliver a FREE virtual training on “Digital Transformation for Financial Institutions in the backdrop of COVID-19”, through a three-hour interactive session.

MSC’s comic booklets on COVID-19 are illustrated narratives that build awareness among CICO agents and their customers during the pandemic. These comics feature rich visual stories to generate awareness, influence precautionary behavior, and drive the safety of agents.