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Tag: Margarita Lalayan
Entering New Markets with New Products – Costs and Benefits of Following New Product Development Process – Based on a Case Study of MDF-Kamurj (Armenia)
The case presents a successful implementation of product and market diversification. The case draws from the experience of MDF-Kamurj – an Armenian microfinance institution
Jul 1, 2005
Dorota Szubert, Gagik Vardanyan, Margarita Lalayan and Vardanyan
