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Tag: Market Insights for Innovation & Design

Why does research matter in human-centered design

Human-centered design often stumbles due to inadequate research. This note emphasizes the importance of research to gain rich customer-centric insights—the most important element of HCD.

Oct 18, 2019

Akhand Tiwari, Graham Wright and Mimansa Khanna

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Oct 18, 2019

Akhand Tiwari, Graham Wright and Mimansa Khanna

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Crafting a Visual Identity for MI4ID

This is the story of how MicroSave created a visual identity for Market Insights for Innovation & Design (MI4ID)

Mar 12, 2018

Abhishek Gupta and Rahul Ganguly

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Mar 12, 2018

Abhishek Gupta and Rahul Ganguly

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