MSC conducted The Real Gap study with 2,862 individuals from 958 households across six villages. The study intended to unpack the on-ground status of financial inclusion. It used a complete enumeration method for data collection and covered 150-200 households across each of the six selected villages.

MSC and FIA Global developed and tested a toolbox of behavioral change communication tools to help agents build awareness, and enhance uptake of government-backed insurance products by low-and moderate-income (LMI) people in India.

Low- and moderate-income (LMI) Indians have limited customer awareness and behavioral biases, which affect how well they take to government-backed insurance products at agent outlets. This blog discusses an innovative experiment conducted by MSC and FIA Global on a communication toolbox for business correspondent agents.

This report discusses the knowledge, attitudes, and practices of low- and middle-income (LMI) people in Bangladesh toward COVID-19 and its impact on their lives. It also provides recommendations for policymakers to design suitable interventions that can help the LMI segment recover from the pandemic.

Customer-centric policies and initiatives of the local government are crucial for the management of COVID-19. In India, aspirational districts are pioneering simple yet effective measures to address the immediate needs of the community. This note presents bottom-up measures taken in the Goalpara district, Assam

The report discusses what the LMI segments know, understand, and feel about the COVID-19 outbreak and examines its effect on them. The report also highlights actionable recommendations for policymakers to design suitable interventions that can help the LMI segment cope better in this difficult situation

The business correspondent (BC) network in India has become indispensable for last-mile financial service delivery across urban and rural centers. In light of the current pandemic, our note highlights the challenges BC agents face while providing services in far-flung unbanked areas.

Human-centered design often stumbles due to inadequate research. This note emphasizes the importance of research to gain rich customer-centric insights—the most important element of HCD.