Sombul Munshi is an Assistant Manager in MSC’s Banking, Financial Services and Insurance (BFSI) Domain. She is an International Development and Inclusive Finance professional with over 3 years of experience gained through projects with international organizations, non-profits, government agencies, and private corporations across Asia and the US.
Insights note, edition 2: Supply chains of informal enterprises
Under our Voices of India’s MSMEs initiative, we at MSC are conducting a first-of-its-kind study of the informal MSME landscape in India. The study will share data-driven observations on the lived realities of India’s MSMEs, especially informal enterprises (IEs), through a series of insights notes and a state of the sector report.
A toolbox for business correspondent agents for better customer engagement
MSC and FIA Global developed and tested a toolbox of behavioral change communication tools to help agents build awareness, and enhance uptake of government-backed insurance products by low-and moderate-income (LMI) people in India.
Testing a behavioral design approach to deliver product information at agent outlets
Low- and moderate-income (LMI) Indians have limited customer awareness and behavioral biases, which affect how well they take to government-backed insurance products at agent outlets. This blog discusses an innovative experiment conducted by MSC and FIA Global on a communication toolbox for business correspondent agents.
May 16, 2022