Sombul Munshi

Assistant Manager

Sombul Munshi is an Assistant Manager in MSC’s Banking, Financial Services and Insurance (BFSI) Domain. She is an International Development and Inclusive Finance professional with over 3 years of experience gained through projects with international organizations, non-profits, government agencies, and private corporations across Asia and the US.

Her areas of expertise include project management and monitoring, program design, policy analysis, and strategy development. She specialises in reporting, strategy, and analysis on themes including inclusive and innovative finance, economic development, and gender and youth development. She holds a Master of International Affairs degree with a specialisation in Economic Development and Communications from Columbia University in New York.

Posts by Sombul Munshi

A toolbox for business correspondent agents for better customer engagement

MSC and FIA Global developed and tested a toolbox of behavioral change communication tools to help agents build awareness, and enhance uptake of government-backed insurance products by low-and moderate-income (LMI) people in India.

Testing a behavioral design approach to deliver product information at agent outlets

Low- and moderate-income (LMI) Indians have limited customer awareness and behavioral biases, which affect how well they take to government-backed insurance products at agent outlets. This blog discusses an innovative experiment conducted by MSC and FIA Global on a communication toolbox for business correspondent agents.