Tag: Money management

Understanding the Money Management Practices and Financial Exigencies of the Mass Market Customer

Although the digital finance market is growing in Côte d’Ivoire, the activity rate of subscribers remains low. Clients do not use digital financial services because the current offering does not meet their financial management practices and needs. This study focuses on the identity of the low activity rate of financial users and it specifically proposes […]

Ignacio Mas argues instead of worrying whether poor people in developing countries can make the transition from cash to e-money, the focus shall be on how seamless the experience is.

“We usually talk about the need for formal financial services to be simple. But what we need is for services to be intuitive.” The author applies it to account features.