Although the digital finance market is growing in Côte d’Ivoire, the activity rate of subscribers remains low.
Clients do not use digital financial services because the current offering does not meet their financial management practices and needs. This study focuses on the identity of the low activity rate of financial users and it specifically proposes to understand the financial management practices and tools of the Ivorian population and provide Digital Finance Ecosystem Players for Market-Oriented Product Designs.

Leave Comments