High-Hanging Fruit and Easy Catch—Merchants who need additional “hooks” and hand-holding
This is the third blog from the “Digitizing merchant payments in India” series. It draws from earlier blogs in this series and examines two personas of the merchant ecosystem—high-hanging fruits and easy-catch merchants.
Digital wallet adoption for the oral segment in India: Concept development for MoWo (Mobile Wallet for Oral)
The objective of this research was to develop conceptual wireframe of a mobile wallet for ‘oral’ people to use. The user interface was developed keeping in mind the cognitive usability constraints of oral segment.