Avantika was an Assistant Manager in the Government and Social Impact domain of MSC India. She is an experienced analyst with a demonstrated history of working in the financial services industry.
Avantika was an Assistant Manager in the Government and Social Impact domain of MSC India. Her specialties include data analysis, business development, and strategic planning. Avantika holds a Masters in Business Administration from the Xavier Institute of Management.
Posts by Avantika Kushwaha
Mobile Wallet Design for Oral Users
This BN is to accentuate the need to incorporate usability aspect in designs of various payment portals and user interfaces. Here many principles of usable design are also touched upon.
Digital wallet adoption for the oral segment in India: Concept development for MoWo (Mobile Wallet for Oral)
The objective of this research was to develop conceptual wireframe of a mobile wallet for ‘oral’ people to use. The user interface was developed keeping in mind the cognitive usability constraints of oral segment.
Demonetisation and digitisation – A diagnostic study
This demand-side diagnostic study aims to gauge the end-user experience in adopting cashless modes (including cheques) along with the barriers (behavioral and functional) they faced in uptake and usage of cashless solutions.