Shreya is currently working as the Regional Manager in Generation India, an offshoot of McKinsey Social Initiative that focuses on solving the problem of youth unemployment and bridging the skill gap.
Shreya has worked as an Assistant Manager in the Digital Financial Services domain of MSC. She is currently working as the Regional Manager in Generation India, an offshoot of McKinsey Social Initiative that focuses on solving the problem of youth unemployment and bridging the skill gap. She has completed her MBA in Marketing, Social Research, Rural Management and Development Studies from Xavier Institute of Management.
Posts by Shreya Gupta
High-Hanging Fruit and Easy Catch—Merchants who need additional “hooks” and hand-holding
This is the third blog of the “Digitizing merchant payments in India” series. In the first blog, we discussed the potential of merchant ecosystem in India and the need to design distinct solutions for them. In the second blog, we described the characteristics of the first two merchant personas—the go-getters and the receptive reticents. In this third blog, we discuss the remaining two personas of the merchant ecosystem: a) The high-hanging fruits and b) The easy-catch merchants.
Go-getters and receptive reticents—Merchants who have the instinct, but need support
This is the second blog in the series on “Digitizing merchant payments in India”. The first blog discusses the potential of merchant ecosystem in India and the need to design distinct solutions for different merchants. In this blog, we will discuss two merchant personas: a) The go-getters and b) The receptive reticents.
“Cookie-cutter” solutions for merchants will not work
This series of blogs highlight that providers cannot promote merchant payments through standard “cookie-cutter” solutions. What works for one category of merchants may not work for the other category. We need to look at merchants as distinct personas to decipher their characteristics and explore ways to change their behavior.
Demonetisation and digitisation – A diagnostic study
This demand-side diagnostic study aims to gauge the end-user experience in adopting cashless modes (including cheques) along with the barriers (behavioral and functional) they faced in uptake and usage of cashless solutions.