Priya works as a Senior Consultant with Amarante Consulting and is based at Dubai. She has over eight years’ experience gained through projects with banks, technology service providers, and digital financial services providers in Asia, Africa and MENA region. Her work focuses on assisting clients to implement digital financial services solutions. Her work includes strategy and product development, institutional assessments and risk analysis, qualitative market research, channel design, process re-engineering, institutional branding, marketing and communications, pilot planning and roll-out support.
Posts by Priya Garg
High-Hanging Fruit and Easy Catch—Merchants who need additional “hooks” and hand-holding
This is the third blog of the “Digitizing merchant payments in India” series. In the first blog, we discussed the potential of merchant ecosystem in India and the need to design distinct solutions for them. In the second blog, we described the characteristics of the first two merchant personas—the go-getters and the receptive reticents. In this third blog, we discuss the remaining two personas of the merchant ecosystem: a) The high-hanging fruits and b) The easy-catch merchants.
Go-getters and receptive reticents—Merchants who have the instinct, but need support
This is the second blog in the series on “Digitizing merchant payments in India”. The first blog discusses the potential of merchant ecosystem in India and the need to design distinct solutions for different merchants. In this blog, we will discuss two merchant personas: a) The go-getters and b) The receptive reticents.
“Cookie-cutter” solutions for merchants will not work
This series of blogs highlight that providers cannot promote merchant payments through standard “cookie-cutter” solutions. What works for one category of merchants may not work for the other category. We need to look at merchants as distinct personas to decipher their characteristics and explore ways to change their behavior.