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Tag: Social Behavioral Change Communication (SBCC) campaign
Navigating the new normal: Can behavioral sciences help?
This note focuses on the situation of COVID-19 in India and the government’s communication efforts during the pandemic. Based on MSC’s research with low- and middle-income households, it highlights how these efforts can be strengthened through the adoption of a Social Behavioral Change Communication (SBCC) campaign.
Sep 4, 2020
Akhand Tiwari, Gayatri Pandey, Manoshij Banerjee and Prairna Koul
