James Mwangi

• by
• Nov 18, 2018
• 1 min

When we moved to a market-led approach (of MicroSave) , the assumption was for us to go to the market, try and tap the needs and aspirations of the customer, and [combine them] into a product—and to deliver that product in a more efficient manner and at a better price than the competition. Once we […]

When we moved to a market-led approach (of MicroSave) , the assumption was for us to go to the market, try and tap the needs and aspirations of the customer, and [combine them] into a product—and to deliver that product in a more efficient manner and at a better price than the competition. Once we got it right, we have never looked back. We are now great advocates of the market-led approach.