In this video, Equity Bank team shares the challenges faced while developing Biashara Imara – an individual loan product in Kenya for people with low earnings – and what steps did they take to overcome the initial glitch. Further the branch manager attributes Biashara Imara’s success on its excellent performance based on various parameters such as growth, repayment and portfolio. The Equity bank team also outlines the product features of Biashara Imara and elaborate the key marketing strategy adopted to promote the loan product.

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