The Product Development is the second publication under the Optimising Performance and Efficiency (OPE) Series. The OPE Series brings together key insights and ideas on specific topics, with clear objective of providing microfinance practitioners with practical and actionable advice.
The Product Development Booklet is a compendium of MicroSave’s Briefing Notes and India Focus Notes with focus on a wide range of opportunities, issues and challenges. This brief publication mines MicroSave’s rich experience and blends it with that of leading consultants and practitioners in the field of product development and research. There are enriching experiences from Asia and Africa where MicroSave has partnered with a number of MFIs in delivering its product development expertise along with market research. Product development is one of the core areas which determine expansion of MFIs in relation to its target clientele.