This Note provides perspective on how individual and institutional BCs are perceived by banks. The Note examines how banks might choose between the two approaches, by using the decision parameters such as:
(a) Customer Acquisition and Outreach,
(b) Customer Relationship and Retention,
(c) Control: Monitoring and Support, and,
It serves as a starting point for discussion and decision-making for banks interested in entering the BC business, and for BCNMs interested in partnering with them.