This Note discusses customer perceptions around some of the key pricing issues for banks while implementing agent-based banking:
– Pricing across different channels: how to price new channel relative to existing channels at par, or lower or at a premium?
– Flat or percentage based pricing: Percentage based pricing works out to be cheaper for small transactions, but do the customers choose on that basis?
Pricing is one the most important aspects for the success of a mobile banking initiative. In the mobile banking landscape there is no one successful pricing scheme. From discounted/free m-banking services to charging customers differently in different channels, pricing schemes can be very different.