Alternative Distribution Channels in mInsurance and Need for Value Alignment
by Premasis Mukherjee
Feb 12, 2014
1 min
This presentation stressed on the need to understand the business model and business economics of the partner stakeholders in the mobile insurance value chain.
MicroSave’s insurance expert, Premasis Mukherjee presented a session on mobile insurance distribution at the International Microinsurance Conference held at Mexico City. The session was based on alternative distribution channels and need for stakeholder value alignment in mobile insurance. Taking an analytical view of the rapidly burgeoning loyalty based mobile insurance paradigm, he discussed various emerging distribution models in mobile insurance. The presentation stressed on the need to understand the business model and business economics of the partner stakeholders in the mobile insurance value chain. He explained why mobile network operators and business correspondent network managers are (or will be) interested in mobile insurance as a function of their business cycle.
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