While Bangladesh is now recognized as an economy of infinite possibilities, people in its rural areas still lack access to basic banking services. For rural Bangladeshis, money management is a puzzle that needs to be solved. For the banks, it makes little business sense to open up branches in distant rural areas. Mobile Financial Services (MFS) is gradually changing this narrative for millions of underserved Bangladeshis as almost all adults in Bangladesh use a mobile phone. With about 70 million people who currently use mobiles to conduct financial transactions, MFS promises to be the gateway to full-fledged financial services in the future.