The Relief Package Launched By The Government (PMKGY) In Times Of Covid-19 crisis

Paper: Optimizing awareness, communication, and outreach for government payments in times of crisis

by Arshi Aadil and Graham Wright
Oct 8, 2020
1 min

This paper outlines the essential components of communication and outreach programs for both the supply and demand side. It quotes examples from PMKGY, the relief package launched by the Government of India amid the COVID-19 outbreak, to highlight the challenges around communication that recipients and frontline workers faced.