MicroSave Consulting (MSC) is a boutique consulting firm that has, for 20 years, pushed the world towards meaningful financial, social, and economic inclusion. These podcast series are hosted by MSC for dedicated founders, start-ups, investors, and other stakeholders in the startup ecosystem. Through this bouquet of curated conversations around developments in the financial inclusion space, we offer insights and lessons based on our research and expertise.
Embedded finance is the seamless integration of financial services into traditionally non-financial services or products. In the Indian context, embedded finance will play a crucial role in providing access to savings, credit, and other financial services to lower and middle-income segment users. Fundfina primarily intends to provide small merchants with credit. Tune in to our podcast to hear from its co-founder and CPO on how Fundfina has imbibed this concept, how Indian consumers can benefit from this evolving concept, and what challenges lie ahead.