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Choice of channel: Understanding how low- and moderate-income women in Kenya choose channels for financial transactions
MSC unpacked women’s choice of channels for financial transactions in India, Bangladesh, Kenya, and Indonesia. The result is a tool – the DEBIT framework. This is the report from our DEBIT study in Kenya.
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1 min
Feb 10, 2023 by MSC
Women in low-income communities may choose a channel based on the most economical choice that suits their life best, given their acute burden of unpaid care work and time poverty. It is critical to decode gendered aspects that lead women to choose their selected channel to help build their financial resilience.
MSC’s DEBIT framework helps us understand which channel the individual chooses and why. This is a report of our DEBIT study in Kenya.
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