Tag: Agent commission

How much does an agent need to earn to be satisfied, and stay motivated enough to provide a high quality of service to customers?  Behavioral science teaches us that people anchor their appraisals of value to other numbers around them in the ecosystem. Marketing firms understand this concept well, often enticing us to perceive a […]

This Note discusses the basics of incentivising e/m-banking agents. It also discusses the different types of incentives and experience across different e/m-banking deployments.

In this video, Ignacio Mas, Senior Advisor, CGAP, discusses the challenges of fixing remuneration for agents in mobile banking. Ignacio notices that mobile operators and banks enjoy certain benefits and opportunities but agents face problems in handling cash. In addition, Ignacio discusses the way ahead for mobile banking and how volumes can be increased by […]