Tag: agent lifecycle

Across the globe, a typical CICO agent goes through a range of experiences across various stages in their journey. MSC has developed the Agent Lifecycle (ALC) a framework to understand the challenges both male and female CICO agents face along their journey and propose targeted interventions to address them.

This deck highlights the predominant cash-in and cash-out (CICO) agent models in India across an agent’s lifecycle. It uses MSC’s extensive experience in the agent space from across the globe, and synthesizes it for industry players.