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Tag: Behavioural approach
How Saving Is Influenced by Behavioural Biases
This Note analyses the trends through behavioural economics lens and tracks behavioural factors responsible for – preferences for informal savings; procrastination towards savings commitment; and overwhelming preference for “fixed return” schemes.
Mar 26, 2015
Examining Micro Credit through the Behavioural Lens
This Note explores the behavioural explanations that govern design intricacies of microcredit and also the anomalies in the business model.
Mar 23, 2015
Insurance Product for Contractual MSE Workers of India – Behavioural Insights
This note details the behavioural research process and, culminates into conceptualisation of a low fidelity product concept designed using user centred design approaches.
Oct 24, 2014
Premasis Mukherjee, Lisa Chassin, Anup Singh and Abhay Pareek