Tag: Behavioural approach

This Note analyses the trends through behavioural economics lens and tracks behavioural factors responsible for – preferences for informal savings; procrastination towards savings commitment; and overwhelming preference for “fixed return” schemes.

This Note explores the behavioural explanations that govern design intricacies of microcredit and also the anomalies in the business model.

This note details the behavioural research process and, culminates into conceptualisation of a low fidelity product concept designed using user centred design approaches.