Contact us
Tag: Bottom of the pyramid
The Drivers And Challenges Of Rapid Growth
In this video, James Mwangi, CEO of Equity Bank, Kenya, discusses the key reasons behind the rapid growth of the bank. James attributes the following behind the success of Equity: the strategy of high volume low margin, business approach as the bank has focused the bottom of the pyramid, product, prices and services based on […]
Nov 2, 2009
