Data segmentation to understand your audience better
MSC strives to design better products and processes for our clients and evaluate the social value they create. Yet we cannot afford to consider the entire customer base of our clients as a single entity. MSC uses customer segmentation to account for nuances and differences in human behavior. We have worked with different clients to help them understand their customer’s banking needs, financial behavior, and creditworthiness. This blog presents our experience and lessons from our customer segmentation work to address clients’ needs.