The word “Mool” means “root.” Mool, a neo-banking platform, provides its customers with various financial services designed as per their needs. It also partners with business entities to create products for their employees. Listen to our podcast with Abhinav Nayar, the founder of Mool, to understand neobanking for nonaffluent users and its challenges in the Indian context.
Are you designing a behavior change communication message to encourage the use of agent banking among the LMI women in rural areas? Here is what you need to know.
Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication for the LMI segment is difficult. This blog charts the design journey of one such initiative in India.