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Tag: Mark Pickens
Individual Lending(IL): Biashara Imara (Flagship microfinance product of Equity Bank Kenya)
In this video, Mark Pickens, Microfinance Analyst, CGAP, describes the characteristics and features of Biashara Imara, the individual loan product of Equity Bank Kenya. Biashara Imara means “strong, solid business.” He also describes the profile of clients that Biashara Imara is designed to target at. Elaborating the client base of Biashara Imara, Elizabeth Wambui Gathai […]
Mar 31, 2008
