Tag: Market research(qualitative)

This podcast tries to explain the importance of client awareness in the success of microinsurance. The success of a microinsurance product depends on the knowledge level of the client, their perception of insurance and the reputation of the insurance providers. Clients expect a product which has a low premium but good coverage and this is […]

MicroSave conducted this study to assess the reasons for women not joining or dropping out from SHGs in Andhra Pradesh, and to provide recommendations to financial service providers to address the issues and concerns of clients by devising appropriate solutions.