Microinsurance: Importance of Client Awareness

• by Premasis Mukherjee and Sunil Bhat
• Jun 6, 2013
• 1 min

This podcast tries to explain the importance of client awareness in the success of microinsurance. The success of a microinsurance product depends on the knowledge level of the client, their perception of insurance and the reputation of the insurance providers. Clients expect a product which has a low premium but good coverage and this is […]

This podcast tries to explain the importance of client awareness in the success of microinsurance. The success of a microinsurance product depends on the knowledge level of the client, their perception of insurance and the reputation of the insurance providers. Clients expect a product which has a low premium but good coverage and this is going to be a challenge for the insurance providers. Market research is a great tool which will help the insurers to understand client perception and aspirations.