Tag: Mental Models
Making Digital Financial Services Relevant – Part 3
The authors discuss design ideas and principles to make Digital Financial Services relevant for the mass markets.
Oct 26, 2015
Making Digital Financial Services Relevant – Part 2
In this blog, the author explores mobile money mechanisms used by customers for managing money and the key drivers for adoption of these mechanisms.
Oct 23, 2015
Making Digital Money More Relevant, More Often – Part 1
“How do we make mobile money more inclusive and relevant in the daily lives of people?” Part 1 of the blog series explores mass market customer profile.
Oct 20, 2015
Basing product development on mental models and metaphors
This blog delves deep into the whys of financial decisions and how people think of money. The author argues understanding mental models and metaphors are key to product design.
Jun 20, 2013