Tag: Micro Loans
Individual Lending(IL): Biashara Imara (Flagship microfinance product of Equity Bank Kenya)
In this video, Mark Pickens, Microfinance Analyst, CGAP, describes the characteristics and features of Biashara Imara, the individual loan product of Equity Bank Kenya. Biashara Imara means “strong, solid business.” He also describes the profile of clients that Biashara Imara is designed to target at. Elaborating the client base of Biashara Imara, Elizabeth Wambui Gathai […]
Mar 31, 2008
Market Orientation As The Key To Deep Outreach
This note lays emphasis on market orientation among MFIs to scale up their operations. The note lists out five rules of thumb can help guide the transition to market orientation.
May 1, 2003