Tag: MoWO( Mobile wallet for Oral)

High-Hanging Fruit and Easy Catch—Merchants who need additional “hooks” and hand-holding

This is the third blog from the “Digitizing merchant payments in India” series. It draws from earlier blogs in this series and examines two personas of the merchant ecosystem—high-hanging fruits and easy-catch merchants.

Mar 19, 2019

Priya Garg, Sunil Bhat, Amit Joshi, Kritika Shukla and Shreya Gupta

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Designing Mobile Wallet for the Poor

Through this video, MicroSave emphasis the use of behavioural research methods and user-centric design in developing financial services that work for all.

Sep 29, 2017

MSC

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Digital wallet adoption for the oral segment in India: Concept development for MoWo (Mobile Wallet for Oral)

The objective of this research was to develop conceptual wireframe of a mobile wallet for ‘oral’ people to use. The user interface was developed keeping in mind the cognitive usability constraints of oral segment.

May 9, 2017

Akhand Tiwari, Saborni Poddar, Avantika Kushwaha, Richa Valechha and Vivek Anand

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Understanding the financial behaviour of the mass market: The key to financial inclusion

23This study is an extension of the work that MicroSave has been doing over the years on understanding how different types of people practice money management. It draws from industry literature on the subject, such as the financial diaries in Bangladesh, Kenya, Mexico, and Zambia.

May 1, 2017

Akhand Tiwari, Bhavana Srivastava and Saborni Poddar

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Analysis of Financial Institutions Riding the M-PESA Rails

This paper analyses the FIs riding the M-PESA rails stating that many M-PESA customers find formal banking services inaccessible or expensive, and the advantages of transactions by phone is preferable.

Mar 1, 2011

Mukesh Sadana, George Mugweru, David Cracknell and Graham Wright

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