Tag: Orality

Leveraging potential of agents and merchants to improve customer onboarding and customer experience and increased usage of services

Across the globe, a billion women remain financially excluded, with a gender gap of 9% persisting stubbornly in developing countries.

Through this video, MicroSave emphasis the use of behavioural research methods and user-centric design in developing financial services that work for all.

The blog focuses on “Orality” which refers to the modes of thinking, speaking and managing information in societies where technologies of literacy (especially writing and print) are unfamiliar to most people.

At 6:30 a.m.,in a busy wholesale vegetable market on the outskirts of Varanasi, Shanti Devi is haggling with the wholesale vendor of cauliflower. The price is negotiated at ₹300 a sack. Shanti takes out two ₹500 currency notes from her batua (cloth purse) and hands it to the vendor for two sacks. The vendor hands […]

23This study is an extension of the work that MicroSave has been doing over the years on understanding how different types of people practice money management. It draws from industry literature on the subject, such as the financial diaries in Bangladesh, Kenya, Mexico, and Zambia.