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Tag: Rob Hudson
Strategic marketing for microfinance institutions
Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments; which is particularly important in Product Strategy, development, costing/pricing and sales/promotion
Mar 1, 2005
Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson
Corporate Brand and Identity – Why They Are Important for MFIs
This briefing note focuses on significance of corporate branding and lessons learned therein.
May 24, 2004
Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson
Strategic Marketing for MicroFinance Institutions
This note analyses the role of strategic marketing in optimising communication systems of MFIs. The note brings out strategies which can help existing MFIs to increase/ retain their customer base.
Jan 6, 2004
Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson
An In-Depth Quantitative Assessment of the Ugandan Microfinance Environment
This document is a part of a quantitative market and competitor environment research based assessment in Uganda.
Apr 1, 2003