Strategic marketing for microfinance institutions
Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments; which is particularly important in Product Strategy, development, costing/pricing and sales/promotion
Corporate Brand and Identity – Why They Are Important for MFIs
This briefing note focuses on significance of corporate branding and lessons learned therein.
Strategic Marketing for MicroFinance Institutions
This note analyses the role of strategic marketing in optimising communication systems of MFIs. The note brings out strategies which can help existing MFIs to increase/ retain their customer base.
An In-Depth Quantitative Assessment of the Ugandan Microfinance Environment
This document is a part of a quantitative market and competitor environment research based assessment in Uganda.