Tag: Super-agents

Discussions around Master Agents are often confusing. This confusion usually stems from the varying terms used to describe them. This lack of uniformity runs into their roles and responsibilities as well. This blog offers practical advice and shares some best practices, on how to manage Master Agents during the evolution of a roll-out.

Selecting the right agents is critical to the success of a mobile banking initiative. This Briefing Note reviews agent selection, management and retention.

BN 73 analysed the agents of e-banking and m-banking systems in the context of Product, Price and Processes. This note extends the analysis into an additional 5Ps of marketing.

Effectively managing agents is key to the success of e-banking and indeed m-banking systems. This note examines some of the international experience using the “8Ps of marketing”.