Tag: Supply side

A middle tier emerging bank wanted to service the Medium and Small Enterprise customer segment. While working with them, our learning was that the seemingly best products, processes, resources etc. might look good at a strategic level but it is bound to low adoption (fail) if not integrated with the human factors; their preferences, behaviour […]

MicroSave has two decades of experience in Human-centred Design and developed over 200 financial products. Through this journey, we believe that understanding both demand side and supply side is critical.

This paper is based on a survey conducted by MicroSave in March 2012, with eleven leading BCNMs. The survey included gathering information on a variety of key outreach, transaction and activity metrics and a questionnaire to elicit qualitative aspects of BC operations.