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Tag: Tanzania Postal Bank
Strategic marketing for microfinance institutions
Outlines a framework comprising three primary strategies focusing on: Corporate Brand and Identity, Competitive environments; which is particularly important in Product Strategy, development, costing/pricing and sales/promotion
Mar 1, 2005
Graham Wright, Leonard Mutesasira, David Cracknell and Rob Hudson
Strategic Marketing for MicroFinance Institutions
This note analyses the role of strategic marketing in optimising communication systems of MFIs. The note brings out strategies which can help existing MFIs to increase/ retain their customer base.
Jan 6, 2004
Graham Wright, David Cracknell, Leonard Mutesasira and Rob Hudson
Reviving Postal Savings Banks In East Africa
This paper highlights the importance of savings services in lives of poor and correlates experience of different countries in ensuring safe savings services to the poor through postal savings banks
Jan 8, 1999