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Tag: User centred design
The Ebb and Flow of Customer-Centricity in Financial Inclusion Part 3 – What Happened and Where Are We Today?
The blog highlights MicroSave’s journey till now in propagating Customer-centric approach and how we are further building on it.
Feb 10, 2016
The Ebb and Flow of Customer-Centricity in Financial Inclusion Part 2 – Beyond the Basics
Understanding customer demand is not enough to deliver mass financial inclusion or even a successful product. Supply-side factors are equally vital.
Feb 10, 2016
The Ebb and Flow of Customer-Centricity in Financial Inclusion Part 1 – Why Being Customer-Centric is a Supply Side Strategy
In recent years Human Centred Design has become a new focus area in the financial inclusion world. The blog discusses supply side of the story in designing customer-centric products.
Feb 4, 2016
Designing an Effective User Interface for USSD: Part 1
The user interface (UI) plays a vital role in facilitating usability and enhancing user experience. MicroSave compares some of the commonly used mobile money access channels.
Sep 10, 2015
“Clients Should Be At The Centre Of Your Business” – So What’s New?
The more you engage with customers the clearer things become and the easier it is to determine what you should be doing, the author explains MicroSave’s Market-led approach.
Mar 18, 2015
Who is the user in “user-centred design”?
In this blog, our Managing Director, Graham Wright, shares insights from the outstanding work to understand the needs, perspectives and aspirations of the end customers for banks and MFIs.
Jun 8, 2014