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Aakanksha Thakur

Aakanksha worked as a Senior Associate in the Mobile Network Operator domain of MSC.

Aakanksha specialized in quantitative research while at MSC. Before joining MSC, she was a Publicist at MSL India where she handled a diverse set of clients–an NGO, an FMCG brand, and a financial planning firm. Aakanksha holds an MBA with a specialization in Rural Management from the Xavier Institute of Management, Bhubaneswar and a Bachelors in Business Economics from the University of Delhi.

Posts by Aakanksha Thakur

Agency Banking: How Female Agents Make a Difference

The key insights from MicroSave study offer a glimpse of how gender can impact customer experience in mobile money. These findings also offer important insights for agent network managers.

Apr 5, 2016

Aakanksha Thakur, Samveet Sahoo, Prabir Barooah, Isvary Sivalingam and Grace Njoroge

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Apr 5, 2016

Aakanksha Thakur, Samveet Sahoo, Prabir Barooah, Isvary Sivalingam and Grace Njoroge

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Designing an Effective User Interface for USSD: Part2

This blog presents the behavioural insights from the user perspective based on the recent research conducted by MicroSave with a leading MNO in five geographies.

Sep 15, 2015

Mohit Saini and Aakanksha Thakur

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Sep 15, 2015

Mohit Saini and Aakanksha Thakur

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Designing an Effective User Interface for USSD: Part 1

The user interface (UI) plays a vital role in facilitating usability and enhancing user experience. MicroSave compares some of the commonly used mobile money access channels.

Sep 10, 2015

Aakanksha Thakur and Mohit Saini

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Sep 10, 2015

Aakanksha Thakur and Mohit Saini

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