Aakanksha Thakur

Before leaving MSC, Aakanksha worked as a Senior Associate in MicroSave’s Mobile Network Operator Domain from the year 2015 till 2016.

Before joining MSC, Aakanksha was an Account Associate at MSL India where she undertook the role of Communication Consultant for a financial planning firm and an FMCG product, her deliverables ranged from garnering media coverage – both online and offline to training companies’ representative(s) for media interactions. She holds an MBA with specialization in ‘Rural Management’ from the Xavier Institute of Management in Bhubaneswar and Bachelor’s in Business Economics from the University of Delhi. She is fluent in Hindi and English.

Posts by Aakanksha Thakur

Agency Banking: How Female Agents Make a Difference

The key insights from MicroSave study offer a glimpse of how gender can impact customer experience in mobile money. These findings also offer important insights for agent network managers.

Designing an Effective User Interface for USSD: Part2

This blog presents the behavioural insights from the user perspective based on the recent research conducted by MicroSave with a leading MNO in five geographies.

Designing an Effective User Interface for USSD: Part 1

The user interface (UI) plays a vital role in facilitating usability and enhancing user experience. MicroSave compares some of the commonly used mobile money access channels.