Aakanksha Thakur

Aakanksha worked as a Senior Associate in the Mobile Network Operator domain of MSC.

Aakanksha specialized in quantitative research while at MSC. Before joining MSC, she was a Publicist at MSL India where she handled a diverse set of clients–an NGO, an FMCG brand, and a financial planning firm. Aakanksha holds an MBA with a specialization in Rural Management from the Xavier Institute of Management, Bhubaneswar and a Bachelors in Business Economics from the University of Delhi.

Posts by Aakanksha Thakur

Agency Banking: How Female Agents Make a Difference

The key insights from MicroSave study offer a glimpse of how gender can impact customer experience in mobile money. These findings also offer important insights for agent network managers.

Designing an Effective User Interface for USSD: Part2

This blog presents the behavioural insights from the user perspective based on the recent research conducted by MicroSave with a leading MNO in five geographies.

Designing an Effective User Interface for USSD: Part 1

The user interface (UI) plays a vital role in facilitating usability and enhancing user experience. MicroSave compares some of the commonly used mobile money access channels.