Prabir Barooah

Specialist/Consultant

Prabir Borooah is a Senior Manager in Digital Financial Services Domain of MSC India, focussed in Payments & Distribution. He has close to six years of experience in research and analysis, project management and stakeholder engagement in the financial services sector spanning across rural and inclusive banking to digital financial solutions. He has worked on projects with banks, mobile network operators (MNOs), agent network managers (ANM), microfinance institutions (MFIs), and government agencies in India, Bangladesh and Liberia. His areas of expertise include: Project management, mobile money operations, customer experience mapping, user interface evaluation, strategy and product development, institutional assessments and risk analysis, market research, channel design, process re-engineering, institutional branding, marketing and communications, pilot planning and roll-out support, monitoring and evaluation, developing analytical frameworks and policy analysis.

Posts by Prabir Barooah

Closing the Gender Gap: Opportunities for the Women’s Mobile Financial Services Market in Bangladesh

This report aims to catalyse the financial inclusion of financially underserved Bangladeshi women through improved MFS adoption.

Can instant messenger disrupt the digital payments market in India?

This post attempts to cover the details of how WhatsApp can possibly simplify the user experience while making digital payments in India.

Agency Banking: How Female Agents Make a Difference

The key insights from MicroSave study offer a glimpse of how gender can impact customer experience in mobile money. These findings also offer important insights for agent network managers.

Over the Counter (OTC) Money Transfer in India: Mapping the Customer Experience (CX)

The blog maps the customer’s experience (CX) while conducting over the counter transactions in India.

Over the Counter (OTC) Money Transfer in India: The Remittance Silver Bullet for Migrants

The blog defines the over the counter (OTC) money transfer in India. The authors elaborately describe the experience of customers using OTC remittance services in India.

Lessons from the Costing Study on BC Networks

The IFN discusses some of the main findings from the costing study done on 4 BCNMs in India.