Tracing a path for online selling for Women-Led Businesses in India

• by David Mathew, Disha Bhavnani and Mitali
• Mar 28, 2024
• 1 min
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Women’s participation in the economy is essential for sustainable economic development, gender equality, and poverty alleviation. Our report talks about the unique challenges women entrepreneurs face and the way they navigate the marketplace’s digitization. Our analysis seeks to guide strategic decisions and policy development to enhance WLBs’ presence in the digital market.

India has more than 63.39 million micro, small, and medium enterprises (MSMEs), which employ 111 million people and contribute 30.27% to the GDP. Yet these MSMEs face two related but significant challenges—access to capital and market. Market linkage as a support area is among the most ignored support areas in all entrepreneurship support programs. Our report talks about the unique challenges women entrepreneurs face and the way they navigate the marketplace’s digitization. Our analysis seeks to guide strategic decisions and policy development to enhance WLBs’ presence in the digital market.