Product features of Micro and Small Enterprises Lending (2/2)
This note discusses the 7 of the 8Ps of Marketing – Price, Positioning, Process, Promotion, People, Place and Physical evidence. The Note describes that the total cost of Individual Lending.
Product Features of Micro and Small Enterprises Lending (1/2)
Many MFI’s have started to introduce individual loan as one of their product offerings. This note attempts to highlight the key product features which an MFI must focus on.