Tag: Account opening

This Note presents key lessons learned from this project, on youth-inclusive financial services using the “8Ps of marketing” as a framework.

MicroSave is undertaking a series of research studies to support the financial inclusion agenda in India. The research aims to understand the reasons for widespread dormancy in No Frills Accounts opened through various service providers like public and private sector banks, RRBs and business correspondents. The research was conducted in the states of Uttar Pradesh, Rajasthan and Tamil Nadu and involved focus group discussions and individual interviews with NFA customers and bank staff.

A key challenge for many financial institutions is to provide high quality services at a low unit cost. This note examines managing branch operations for efficient transactions.