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Tag: Airtel Payments Bank
Highlights of the webinar on “Catalytic interventions for better CICO management”
Timestamps of the webinar conducted on 25th May, 2022, on the topic: Catalytic interventions for better CICO management. See the time stamps below for a better viewing experience.
Jun 2, 2022
Are you designing a behavior change communication message to encourage the use of agent banking among the LMI women in rural areas? Here is what you need to know.
Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication for the LMI segment is difficult. This blog charts the design journey of one such initiative in India.
May 17, 2022
“Yes I get it. Small deposits do make sense.”: Lessons from a pilot with Airtel Payments Bank on client communication
Airtel Payments Bank had tailored its Bharosa account to suit the small savings needs of its rural clients. However, its agents could not get the required footfall at their outlets due to low client awareness levels. This deck covers a client communication concept we tested to increase product awareness of APB clients.
May 16, 2022